Notice to the reader:

My paper on memes used to be a good paper. Then the editors at MIT press murdered it. I have posted below the original paper:
http://www.hirhome.com/academic/Meme.pdf

It makes sense to read the above paper, for it is reader friendly and well-structured, whereas what the MIT Press editors produced is much closer to a literary form of road kill. But if you need to reference the ideas, you should reference what MIT Press published:

Gil-White, F.J. ( 2005) Common misunderstandings of memes (and genes): The promise and the limits of the genetic analogy to cultural transmission processes. in S. Hurley and N. Chater, Perspectives on Imitation: From Mirror Neurons to Memes, MIT Press.
http://www.hirhome.com/academic/Memes2.pdf