Notice to the reader:

My paper on memes started out as a good paper. Then the editors at MIT press murdered it. I cannot recommend what the MIT editors produced. Happily, a better version of these ideas was subsequently published:

Gil-White, F. 2008. “Let the meme be (a meme): Insisting too much on the genetic analogy will turn it into a straightjacket,” in Culture, Nature, Memes. Edited by T. Botz-Bornstein, pp. 158-190. Newcastle upon Tyne: Cambridge Scholars.
http://www.hirhome.com/academic/meme_b.pdf